In my time with Dick’s Sporting Goods I was employed as a contract Web Content Coordinator, working closely with the buyers and vendors to create enticing copy to garner a consumer’s interest in a particular item. A 450 character limit created an interesting and unique challenge, forcing me to condense my copy to the most significant details, while keeping it exciting for the readers.
I’ve attached a PDF of screen-shots taken directly from the Dick’s Sporting Goods website. These shots provide examples of my work, and also show the breadth of my experience with the company. While I mostly wrote for their licensed soccer department, I also had experience with licensed accessories, and vendor-direct styles. If you would like to see more examples of my work, don’t hesitate to contact me. Over the few months with the company I have produced hundreds, if not thousands, of descriptions for them.